What Is GEO? Generative Engine Optimization Simply Explained
GEO stands for Generative Engine Optimization: all measures that help a company get mentioned, cited and recommended in the answers of AI systems such as ChatGPT, Gemini or Perplexity.
GEO knowledge for more AI visibility.
How ChatGPT, Gemini, Perplexity and Copilot select companies, which metrics matter and which measures work. Practical and scientifically grounded.
AI Mention Rate, Share of AI Voice, Citation Rate: The Metrics of AI Visibility
You can't improve what you don't measure. Four metrics show how often AI systems mention your company, how you compare with competitors and…
Allowing AI Crawlers: How ChatGPT, Claude and Perplexity Read Your Website
AI systems can only mention what they are allowed to read. If you block GPTBot, ClaudeBot or PerplexityBot, you disappear from answers as a…
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